Amazon – Picnic in the Clouds
Target
The “Picnic in the Clouds” was a benefit for Amazon employees aimed at enhancing mutual integration. The event gathered 3,000 participants, including both Amazon employees and their families.
Event components
The “Picnic in the Clouds” for Amazon employees was held on June 25, 2022, in Gliwice. Around 3,000 participants took part. The event agency FSWO was responsible for the organization, security, and order throughout the event.
About 100 staff members were engaged for the event, including security personnel, order service, hostesses and animators, as well as people distributing wristbands and managing picnic catering. We independently created branding elements and scenography, including their graphic design. Similarly, the event’s scenario and schedule were developed by us, featuring integration games related to the theme of flying.
During the picnic, there was a contest for the best costume themed “in the clouds.” On-site, tents were set up where everyone could find various picnic attractions. Catering was also provided for participants. The “Picnic in the Clouds” was organized with a strong focus on participant safety.
Results obtained
During the “Picnic in the Clouds,” Amazon employees were able to relax and enjoy quality time while integrating with one another. The corporate picnic fully met the goals of work-life balance and team building and contributed to building a positive brand image among employees. The event was conducted flawlessly in terms of safety. Numerous positive reviews reflect the high level of satisfaction among participants of all ages.
