Amazon – Wild West Picnic
Event components
Organized by FSWO, the Amazon employee picnic was inspired by the Western theme straight from the “Wild West.” It took place on a beautiful June Saturday in Sosnowiec, at the AKS Niwka stadium. Around 4,000 Amazon employees and their families participated. The event agency FSWO was responsible for all aspects of the picnic, starting from formalities (mass event registration), selecting the venue, developing the picnic concept, preparing the event schedule, selecting and providing attractions, through to full event execution. The “Wild West” corporate picnic was organized in compliance with mass event regulations.
For an event of this size, participant safety was our top priority, managed in cooperation with security, fire brigade, medical rescue teams, order and information services. We designated appropriate zones and secured the event area. We also handled participant transportation.
About 100 staff members were hired for event support. We were also responsible for producing branding elements and scenography, including graphic design. Our agency stands out because we independently create all graphic designs needed for each event.
Participants enjoyed delicious picnic catering. The event featured numerous animations and theater groups for children. We developed game and activity scenarios related to the Wild West theme, designed for participants of all ages. There was also a contest for the best Western costume.
Results obtained
The “Wild West Picnic” corporate event successfully met work-life balance objectives. Employees bonded and integrated with one another. We ensured the comfort and safety of all picnic participants. The atmosphere was warm and family-friendly. The event contributed to strengthening the positive employer brand image. Participants were very satisfied — both young and old!










