Feast at a historic site
Target
To propose a new meeting formula for our client’s business partners. The previous formula of a beer hall precluded women from participating in the event. Designing the key visual of the event including a logotype combining the feast element with the client’s business. Preparation of graphic materials. Creating a detailed author’s script for the feast. Proposing a theme.Ensuring the event promotes the client’s brand and creates a space for backstage conversations, as well as building positive business relationships.
Event components
The event was organized in the historic hall of the Zinc Rolling Mill, which houses antique equipment, furnaces and machinery throughout. Planning an event space located between the machines. Arranging the catering space. Planning and combining the performance of a mining orchestra with the atmosphere of prohibition. Writing an event script based on the traditions of the inn and the Prohibition atmosphere. Providing a dinner served to nearly 300 people. Providing full catering facilities. Designing and producing commemorative beer mugs. Providing other event attractions.
Results obtained
It was a success to combine the tradition of the beer hall with the atmosphere of prohibition and to include women in the participation. The new formula of the feast was very much to the liking of the participants, and both regular beer hall goers and women joined in active participation in the event. The arrangement of the venue emphasized the attractiveness of the place. The evening itself created plenty of opportunities to build and strengthen business relationships, have fun together, and make new business acquaintances.
