Inspiration doesn’t follow fixed rules. Sometimes, while walking down a busy street with a cup of coffee, an event idea suddenly pops into your head and you just know—it’s the one! Other times, you spend hours trying to come up with something creative and nothing works. Meanwhile, deadlines are approaching, client expectations are rising, and the event must go ahead, which only increases the pressure. How do you handle this and boost your creative resources? As an event agency, we are constantly searching for inspiration. Let us share where we look and how we manage it.

Although everyone is inspired by different things, there is one universal truth—inspiration should be sought in the world around us. Observe, explore, listen, read, discuss, exchange ideas—and above all, be present in the moment. Keeping an open mind is key to discovering new opportunities and solutions! This applies both to broadening your perception during a seaside walk and to following industry websites or influencers.

As event organizers, we know the latest trends and the areas that spark emotions. How do we do this? We stay up to date! We attend industry events, use specialized portals and expert blogs, and follow influencers. Each of these activities broadens our knowledge and horizons, and often inspires new ideas. Watching portals like Pinterest—the global idea catalog—or Google Trends supports our creativity and awareness of currently trending topics and lifestyles. Other useful tools include:

• trendhunter.com — a social platform full of interesting inspirations

• bizbash.com — news and inspiration from the event industry

• slideshare.net — a platform for sharing multimedia presentations

There are also websites that not only track but predict trends. In today’s world of advanced technology and digitization, we must be constant observers, adapting communication channels to identified current needs. Watching and reacting to a changing world fuels our inspiration and enriches our creative reserves.

At the same time, while searching for inspiration in the world around us, it’s important to keep educating ourselves, discovering new things, and engaging in discussions and idea exchanges. If this becomes an enjoyable daily habit rather than a chore, it benefits us greatly. For us, it’s definitely the former! This way, we never stay stuck and always find it easier to come up with innovative solutions. The more expert knowledge we have, the better we understand the market and the easier it is to find a niche to fill. Beyond what we can do on our own, it’s worth using coaching. Expert support helps keep creativity within realistic boundaries, which is especially important when you need to give inspiration structure to meet project goals and measure event effectiveness. Above all, coaching inspires better performance and sharper focus.

Mechanical thinking, stress, and the race against time can destructively affect inspiration. Every creative mind needs a break from everyday reality. That’s why, besides continuous observation, education, and discussion, it’s worth setting aside time to step away from routine. Taking a breather helps you see the problem from a new or broader perspective.

Try to get inspired by our methods! For us, keeping an eye on the world around us works well—maybe our ideas will help you too. Good luck! 😊